FOREO at POPSUGAR Play/Ground
FOREO made a splash at POPSUGAR Play/Ground with an innovative and interactive beauty-tech activation showcasing the launch of the LUNA 3. Designed as a circuit-style "workout for your face," the experience combined FOREO’s cutting-edge skincare devices with guided face yoga moves, offering festival-goers a unique and engaging way to explore beauty and wellness. The immersive setup featured multiple stations where attendees could try the LUNA 3 firsthand while learning targeted facial exercises designed to enhance skin health and relaxation. To top off the experience, a locker room-inspired photo setup provided the perfect backdrop for shareable moments.
The excitement reached a new level when Chrissy Teigen made a surprise guest appearance, delighting fans by jumping in as an impromptu face yoga instructor. Teigen, a longtime fan of FOREO, joined attendees for skincare routines, posed for photos, and shared her passion for the LUNA 3 in a fun and unexpected way. The activation, produced by Stoelt Productions, seamlessly blended beauty, wellness, and celebrity influence to create an unforgettable brand moment that reinforced FOREO’s position as a leader in beauty technology.
FOREO at POPSUGAR Play/Ground
CLIENT: FOREO
TYPE: Beauty Tech Activation + Experiential Marketing
LOCATION: POPSUGAR Play/Ground, New York, NY
ACTUALIZATION: An interactive beauty-tech activation featuring guided face yoga workouts, hands-on product experiences, and a surprise guest appearance by Chrissy Teigen to celebrate the launch of FOREO’s LUNA 3.
OUR ROLE:
Space Design + Concepts
Activation Design + Production
Brand Moments
Custom Fabrication + Installations
Event Logistics + On-Site Support
