Beverly Center Renovation Reveal Party
After undergoing an extensive $500 million renovation, Beverly Center unveiled its reimagined retail and lifestyle experience with a three-day Grand Reveal celebration. The event transformed the luxury shopping destination into a hub of fashion, food, fitness, and celebrity-driven conversations, featuring panel discussions, live entertainment, and immersive brand activations. Set on a high-gloss white stage with a stunning silver sequin wall, the event welcomed top industry figures, influencers, and celebrities, marking a new era for the iconic Los Angeles shopping center.
The Grand Reveal Weekend offered a dynamic lineup of events, including insightful panel discussions led by fashion, media, and entertainment industry leaders, with speakers like Rashida Jones, Nicole Richie, Elaine Welteroth, and Stephanie Shepherd. The celebration continued with pop-up activations, interactive brand experiences, live music, and curated fitness sessions from top wellness brands. Guests were treated to complimentary cocktails, gourmet bites, and exclusive giveaways, making it a truly immersive experience that honored Beverly Center’s transformation into a modern, fashion-forward destination.
Beverly Center Grand Reveal
CLIENT: The Beverly Center
TYPE: Luxury Retail Grand Opening + Immersive Consumer Experience
LOCATION: Beverly Center, Los Angeles, CA
ACTUALIZATION: Stoelt Productions designed and executed the Beverly Center Grand Reveal with elevated stage production, immersive lighting, and seamless event logistics, creating a visually striking and engaging guest experience.
OUR ROLE:
Event Production + Project Management
Stage Design + Fabrication
Audiovisual + Lighting Execution
Guest Experience + Brand Activations
On-Site Logistics + Live Event Coordination
