+ MAC COSMETICS | NETFLIX GLOW | MASTER CLASS
+ PATRICK STARRR FOR MAC COSMETICS | LA LAUNCH EVENT
Kicking off the holiday season right, M.A.C Cosmetics partnered with Stoelt Productions to launch the new, M.A.C x Patrick Starrr, holiday collection, and collaboration. Taking over the El Ray theater in Los Angeles, over 50 disco balls filled the room and stage with Paillette adorned walls, step & repeat, holographic logos, a custom 8’ star, massive over-scale, Parsons-style beauty visuals and over 10,000 faux diamonds created a stunning product display in the lobby.
The body painted glitter boys rotated on the custom holographic stage, with DJ Kalkutta spinning the tunes leading up to, and after, the amazing stage performance by Patrick Starrr, culminating with eight confetti canons showering friends, family, and fashionistas with chrome glitter strips.
+ LYFT CAR WASH | 5th ANNIVERSARY | LA | BUILD VIDEO
To celebrate its five-year anniversary in Los Angeles, Lyft wanted to find a unique way to give back to its drivers and the local community. So the ride-sharing service tapped its new creative agency of record, Wieden & Kennedy New York, to create a head-turning activation: painting the historic La Cienega Car Wash & Oil Change bright pink.
Wieden & Kennedy hired event producers Stoelt Productions to put together the program, which launched on July 14 and will run for 30 days. Lyft drivers who come by the car wash can get $1 washes, as well as discounts on oil changes and other services. Lyft plans to donate all proceeds to the Los Angeles Regional Food Bank.
In addition to the eye-catching pink paint, a nod to the color of Lyft’s logo, Stoelt Productions created signage inspired by classic Los Angeles car washes. Atomic Props & Effects modified the venue’s existing sign, creating a retro marquee sign using LED bulbs and neon.
The car wash is maintained its normal operations for the duration of the activation; Lyft drivers were directed to a dedicated lane by costumed brand ambassadors. Drivers were notified of the service through the Lyft app, and Stoelt estimates that roughly 200 drivers have taken advantage every day since the program launched.
+ PANDORA | 2017 SXSW BUILD VIDEO
Commanding over 32,000 sq ft of real estate on 6th and 7th Street in Austin, the Pandora events team once again tapped Stoelt Productions for the third consecutive year. Showcasing and live streaming 42 bands over the course of the four-day festival, taking things to the next level this year was paramount in support of the brand repositioning and the launch of the new Pandora Premium service.
New for 2017, our team had just four days to build out the entire three city-block footprint. The Stoelt team was challenged to not only produce a flawless event and stage production, but also design, develop and execute five sponsor activations for FedEx, Ashley Home Store, Clorox, Simple Mobile, McDonald's and a roaming activation for MGM National Harbor. Going even bigger this year Stoelt erected a 4' x 60' 4mm LED marquee on the front of the venue featuring custom content developed for each day featuring the daily line-up of artists, social media handles, and the live stream URL.
Once again illuminating the streetscape as day turned to night, over 140' of LED lighting was cantilevered 12' over the sidewalk on 6th Street that created the event parameter. Over 20 massive UV led fixtures bathed the exterior of the venue, dye sublimated cloth banners and the new 100' long by 12' high branded scrims. Suspended from the west wall, a custom 8' square neon sign with integrated 4mm LED screens and LED lighting faced the Waller Creek. Streaming live to the Pandora platform, our teams had just 20 minutes for changeover between bands. Lastly, the new and expansive 14,000 sq ft artist village featured custom-built Edison walls, content capture trailer, outdoor lounge, and two hospitality tents. As one of the largest builds and brand experiences, Pandora at SXSW 2017 once again dominated the 2016 SXSW music festival
+ PANDORA | COACHELLA 2017 | INDIO INVASION BUILD VIDEO
Once again taking over the sprawling Cree Estate, Stoelt Productions partnered with Pandora on the third consecutive #INDIOINVASION event, headlined this year by Charli XCX on Weekend 1 of the Coachella Music Festival. New for 2017, guests snapped photos in front of the custom, co-branded living wall that donned a guided cow head with gold horns.
The event took on a fresh new look this year with a stark white circular bar and umbrellas that were accented by decor and graphics with pops of deep saturated colors. Guest cooled off with misters at the entrance as they waited to check into the event with an abundance of festival essentials on the grounds.
Also, new this year was a larger stage, set and custom DJ booth with dimensional letters and succulents. Midway through the event, a flash mob preformed two numbers, jumpping fully clothed into the pool in between songs. Custom screen printing, cotton candy, towels, corn hole, giant chess, ping pong tables and over 100 inflatables in the pool proved to be the perfect confection for this Saturday afternoon kickoff party
+ LA DODGERS | 2016 NLCS BUILD VIDEO
+ PANDORA | 2016 SUMMER CRUSH SIZZLE
Consuming an entire city block downtown Los Angeles and all of Microsoft Square, Stoelt Productions once again partnered with the Pandora events team for the 3rd consecutive year in a row to design, build and execute the 4th installation of the #summercush concert series. Summer Crush is Pandora’s largest single day event annually and was streamed live on Pandora’s platform featuring performances by Daya, Fergie and 5 Seconds Of Summer. With just two days to build out this massive event, Stoelt took possession of the street in front of the Staples Center (Chick Hearn Square) at 6 PM sharp on Thursday, August 11th to deploy the staging, overall infrastructure, and custom shades-sail structure. Working around the clock, the stage was set, sail structure was erected, and the footprint for the Sponsor Village was laid out.Beyond producing and live-streaming three of America's hottest acts, Stoelt was also tasked with designing, rendering, building and executing five sponsor activations for Quizno’s, BestBuy, Amazon Prime Student, SweeTarts, and Chevron. The custom builds included a giant toaster oven, gladiator style wrecking ball inflatable ball game, phone charging station, adobe style kitchen, and a carwash/gas station dispensing water to keep things cool. New for 2016, Stoelt designed and fabricated a 14’ high x 32’ wide custom hard-wall stage backdrop with over 38,000 individual hanging reflective disks and an integrated LED logo making for a stunning stage show. Also new this year was two massive LED 9’ x 16’ video screens flanking the stage showing IMAG and the events social feed, a 12’ wide by 12’ high LED DJ booth, and 45’ Moviebird jib that captured all of the excitement on stage and beyond. Also new this year was the mammoth Pandora Icon Photo moment, 16 freestanding social media signs, 30’ wide by 150’ long custom shade sail structure that donned twelve gigantic custom sails, echoing the color-ways of the event and hanging swing benches wrapped in the event creative. Lastly, a face swap wall featuring all of the artists gave guests a unique opportunity to swap faces and post them to their social channels. Like no other event of its kind or size, Pandora stole the show this year closed down summer right with an event of epic proportions.
VIEW PHOTOS | VIDEO BY SHOLIGHT LIVE
+ PANDORA | 2016 SUMMER CRUSH BULID VIDEO
Consuming an entire city block downtown Los Angeles and all of Microsoft Square, Stoelt Productions once again partnered with the Pandora events team for the 3rd consecutive year in a row to design, build and execute the 4th installation of the #summercush concert series. Summer Crush is Pandora’s largest single day event annually and was streamed live on Pandora’s platform featuring performances by Daya, Fergie and 5 Seconds Of Summer. With just two days to build out this massive event, Stoelt took possession of the street in front of the Staples Center (Chick Hearn Square) at 6 PM sharp on Thursday, August 11th to deploy the staging, overall infrastructure, and custom shades-sail structure. Working around the clock, the stage was set, sail structure was erected, and the footprint for the Sponsor Village was laid out.Beyond producing and live-streaming three of America's hottest acts, Stoelt was also tasked with designing, rendering, building and executing five sponsor activations for Quizno’s, BestBuy, Amazon Prime Student, SweeTarts, and Chevron. The custom builds included a giant toaster oven, gladiator style wrecking ball inflatable ball game, phone charging station, adobe style kitchen, and a carwash/gas station dispensing water to keep things cool. New for 2016, Stoelt designed and fabricated a 14’ high x 32’ wide custom hard-wall stage backdrop with over 38,000 individual hanging reflective disks and an integrated LED logo making for a stunning stage show. Also new this year was two massive LED 9’ x 16’ video screens flanking the stage showing IMAG and the events social feed, a 12’ wide by 12’ high LED DJ booth, and 45’ Moviebird jib that captured all of the excitement on stage and beyond. Also new this year was the mammoth Pandora Icon Photo moment, 16 freestanding social media signs, 30’ wide by 150’ long custom shade sail structure that donned twelve gigantic custom sails, echoing the color-ways of the event and hanging swing benches wrapped in the event creative. Lastly, a face swap wall featuring all of the artists gave guests a unique opportunity to swap faces and post them to their social channels. Like no other event of its kind or size, Pandora stole the show this year closed down summer right with an event of epic proportions.
+ PANDORA | COACHELLA 2016 | INDIO INVASION SIZZLE
Back at the Historic Cree Estate, Pandora once again partnered with Stoelt Productions to design and implement the 3rd Annual installment of Indio Invasion at Coachella 2016, Week 1.
Welcoming guests at the event entrance, deeply saturated hues of blue and magenta cut into the vivid, green landscape and towering palms. Partygoers were welcomed to take a photo (and share it socially) in front of a giant oversized postcard backdrop,channelingg the mid-century design and architecture of Palm Springs
Once inside, guests were invited to create a flower crown, hand-crafted by The Crown Collective. Anchoring the event at this sprawling estate, a 16' diameter bar with a 30' diameter truss structure with misters, keeping things fresh throughout the afternoon. High the above the bar, custom geometric shapes provided shade and a stark contrast to the endless blue skies.
On the decks to get things underway, DJ Prince Fox kicked things off following the first of three performances by synchronised swimmers, The Aqualillies. Taking the helm after DJ Prince Fox, Walk The Moon rocked this party while guests cooled off in the massive pool with a swim up bar, diving board and spa. Overscale chess, ping-pong and custom cornhole games were spread out in between retro chic seating areas and day beds.
Indio Invasion proved once again to be the hotspot in the desert for weekend one at Coachella.
+ PANDORA | COACHELLA 2016 | INDIO INVASION BUILD
Back at the Historic Cree Estate, Pandora once again partnered with Stoelt Productions to design and implement the 3rd Annual installment of Indio Invasion at Coachella 2016, Week 1.
Welcoming guests at the event entrance, deeply saturated hues of blue and magenta cut into the vivid, green landscape and towering palms. Partygoers were welcomed to take a photo (and share it socially) in front of a giant oversized postcard backdrop,channelingg the mid-century design and architecture of Palm Springs
Once inside, guests were invited to create a flower crown, hand-crafted by The Crown Collective. Anchoring the event at this sprawling estate, a 16' diameter bar with a 30' diameter truss structure with misters, keeping things fresh throughout the afternoon. High the above the bar, custom geometric shapes provided shade and a stark contrast to the endless blue skies.
On the decks to get things underway, DJ Prince Fox kicked things off following the first of three performances by synchronised swimmers, The Aqualillies. Taking the helm after DJ Prince Fox, Walk The Moon rocked this party while guests cooled off in the massive pool with a swim up bar, diving board and spa. Overscale chess, ping-pong and custom cornhole games were spread out in between retro chic seating areas and day beds.
Indio Invasion proved once again to be the hotspot in the desert for weekend one at Coachella.
+ PANDORA | SXSW 2016 | SIZZLE VIDEO
Commanding over 25,000 sq ft of real estate on 6th Street in Austin, the Pandora events team once again tapped Stoelt Productions to elevate the 2016 Pandora Discovery Den, showcasing and live streaming 39 bands over the course of the four-day festival. With just five days to build out the entire footprint, the Stoelt team was challenged to not only produce a flawless event but also design, develop and execute five sponsor activations for FedEx, Scott's, Olay, Chick-fill-a and roaming activations for Caesars Palace and Bud Light. New for 2016, Stoelt erected a 4' x 40' 4mm LED marquee on the front of the venue featuring custom content developed for each day featuring the daily line-up of artists, social media handles, and the live stream URL. Illuminating the streetscape as day turned to night, over 140' of LED lighting was cantilevered 12' over the sidewalk on 6th Street that created the event parameter. Massive UV led fixtures bathed the exterior of the venue and a 8' diameter neon sign with 144 spokes faced the Waller creek. Streaming live to the Pandora platform, our teams had just 30 minutes for changeover between bands. Also new for 2016, the expansive 7,000 sq ft artist village featured custom built Edison walls, reverse channel letters, content trailer, outdoor lounge, and two hospitality tents. Once again, the Pandora Discovery Den dominated the 2016 SXSW music festival.
VIEW PHOTOS | VIDEO BY SHOLIGHT LIVE
+ PANDORA | SXSW 2016 | BUILD VIDEO
Commanding over 25,000 sq ft of real estate on 6th Street in Austin, the Pandora events team once again tapped Stoelt Productions to elevate the 2016 Pandora Discovery Den, showcasing and live streaming 39 bands over the course of the four-day festival. With just five days to build out the entire footprint, the Stoelt team was challenged to not only produce a flawless event but also design, develop and execute five sponsor activations for FedEx, Scott's, Olay, Chick-fill-a and roaming activations for Caesars Palace and Bud Light. New for 2016, Stoelt erected a 4' x 40' 4mm LED marquee on the front of the venue featuring custom content developed for each day featuring the daily line-up of artists, social media handles, and the live stream URL. Illuminating the streetscape as day turned to night, over 140' of LED lighting was cantilevered 12' over the sidewalk on 6th Street that created the event parameter. Massive UV led fixtures bathed the exterior of the venue and a 8' diameter neon sign with 144 spokes faced the Waller creek. Streaming live to the Pandora platform, our teams had just 30 minutes for changeover between bands. Also new for 2016, the expansive 7,000 sq ft artist village featured custom built Edison walls, reverse channel letters, content trailer, outdoor lounge, and two hospitality tents. Once again, the Pandora Discovery Den dominated the 2016 SXSW music festival.
+ BEVERLY CENTER RENOVATION ANNOUNCEMENT
Taking on a $500-million renovation is no small undertaking. Neither is making the announcement for such a project. The Taubman Company once again turned to Stoelt Productions to conceive, design and execute the renovation announcement event that would transcend the traditional press event format and convey the essence and design of the newly positioned luxury-brand mall. Using 3D architectural renderings and imagery as inspiration, Stoelt designed the stage to emulate the brand new LED back-lit, perforated, platinum bands that will line the dramatic and open skylights throughout the shopping center. Towering nine-stories above the streets of L.A., the project began with the installation of a London Bridge type truss on the roof to support the 4,000 lb. LED wall and also the 60' truss. With the outdoor infrastructure in place, over the next six days, crews worked overnight shifts to build the stage and set, concealing the existing and functioning restaurant. Utilizing the entire 7,000 sq ft Grand Court, gallery style walls erected to form the parameter of the event, which featured overscale prints of the 3D architectural renderings of the new center and the work of Italian architect Massimiliano Fuksas. The renderings which were covered at the beginning of the event were later revealed, following the launch video and announcement of nine new restaurants by celebrity chef Michael Mina.
+ PANDORA & MAC COSMETICS COACHELLA 2015
Just incase you missed it, check out this build and event recap video from our 2 events at Coachella this year. First up was the M•A•C Cosmetics, Mia Moretti pool party at the Ingleside Inn in Palm Springs to launch her new collection. Katy Perry stopped by to hang with Mia and company before heading out to the polo fields. Next up, Pandora invaded the sprawling Cree Estate in Cathedral City with Questlove spinning tunes for their Indio Invasion event with festival essentials inducing hair braiding, snow cones Tedder-totters and more...
PANDORA | SXSW 2015
RUBICON PROJECT | Automation Summit | Palos Verdes, CA - Revolutionizing the advertising industry, California tech giant Rubicon Project turned to Stoelt Productions, to design and produce four events, during the three-day Automation Summit at Terreana. To highlight product demonstrations, we created touchscreen demo stations integrated into freestanding walls. What made this event unique and challenging was a 40 minute changeover of the main session room that was transformed into two breakout rooms. To manage this request, we spilt the massive 12' x 40' stage in to two sections and deployed separate A/V and lighting systems for each room. In addition to the full design and production of this event, we provided four camera shoot to capture and edit the CEO's speech.
PANDORA | BACK TO SCHOOL